Playing a major role in the international unveiling of Rolls-Royce's first Vision Vehicle, 103EX. 

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Part of BMW Group's centenary celebrations, this project saw me work with functions across the Group to define messaging, create assets and lead the a wide-reaching international press effort. 

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Results: 

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Blanket coverage across global media outlets, transcending traditional automotive (GQ, Wired, WSJ, The Times, The Telegraph etc) 

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A massive and vital shift in brand perception for Rolls-Royce from well-loved heritage brand to visionary leader in modern luxury. 

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