Throughout my career I've developed a sixth sense for the gains and pitfalls that can be encountered when promoting a brand through the medium of broadcast PR. 

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Having served as lead on a national fly-on-wall documentary (Channel 4), the world's two biggest car shows (Top Gear and the Grand Tour) and having undertaken,  prepped an supervised hundreds of exec interviews with the likes of the BBC, Sky, Bloomberg and CNN, I am perfectly placed to ensure brands get the very most of what remains a potent medium for communicating your message. 

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As a seasoned spokesperson, I have developed a keen sense of how to plant that key soundbite and how not to fall into some of the traps laid by journalists and producers, particularly in times of crisis.